Mystery Shopper Resources
Mystery shopping is a practice used by organizations to evaluate customer experience and assess operational standards. FAB piloted a mystery shopper program to collect feedback from shoppers using their program. Here you can find the results from FAB's pilot, a toolkit on how to build your own mystery shopper program, as well as the resources that FAB developed or refined based on customer feedback.
Pilot Results and Findings
Here are the results and findings from FAB's mystery shopper pilot.
Practitioner Resources
These resources will help you learn how to design, implement, and evaluate a mystery shopper program to collect feedback and inform nutrition incentive programs goals. These resources are focused on mystery shopping as it relates to nutrition incentive programs but may be useful for a broad range of other food projects, food assistance programs, or farmers markets. This toolkit might also be useful in other fields where unbiased feedback from customers can be incorporated into making program improvements.
Helpful Links
Developed Resources
Find resources that FAB developed or modified as a result of shopper feedback.
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Fresh Access Bucks Mystery Shopper Results and Findings
This publication outlines the results and findings from FAB's mystery shopper pilot.
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Fresh Access Bucks Mystery Shopper Toolkit
This toolkit outlines how to design, implement, and evaluate a mystery shopper program to collect feedback and inform nutrition incentive programs goals. By sharing our process we aim to create a more streamlined and organized model for other programs looking to improve the SNAP shopper experience. This toolkit is focused on mystery shopping as it relates to nutrition incentive programs but may be useful for a broad range of other food projects, food assistance programs, or farmers markets. This toolkit might also be useful in other fields where unbiased feedback from customers can be incorporated into making program improvements.
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Vendor Talking Points Postcard (Spanish)
Spanish version of Vendor Talking Points Postcard. Quick reference guide for FAB farmers market vendors outlining how to accept SNAP and FAB tokens.
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Vendor Talking Points Postcard
Quick reference guide for FAB farmers market vendors outlining how to accept SNAP and FAB tokens. Print this double-sided by adding the SNAP/FAB Eligible Items postcard to the back.
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How FAB Works Explainer Video
Animated video explaining how the Fresh Access Bucks program works at farm-direct and grocery locations.
See More How FAB Works Explainer Video (Spanish)
Animated video explaining how the Fresh Access Bucks program works at farm-direct and grocery locations.
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